Our Story

From the back of the old Holden station wagon in the late 90s...

Formerly known as Indigenous Dreamings, this Aboriginal clothing and art business was started by my mum, Sigrid, in the 1990s.

Much of my childhood was spent in the back of her 1996 Holden station wagon, travelling across the country with a car full of stock. We’d hit the road every school holidays, visiting art and cultural centres, markets, and tourist towns across Central Australia, the Top End, and the South East.

I’d often sit out the front of the shop playing Didgeridoo (Yidaki) as a four and five year old, while Mum traded, yarned, and sold art.

At the heart of the business were high-quality cotton t-shirts and prints featuring beautiful artworks by her close friend, Aunty Lorni Hyland. Every design shared Aunty Lorni’s Dreaming stories, and every shirt was made with pride and integrity.

Mum started this business as a stand against the big art companies exploiting Aboriginal artists. She wanted to do things differently — ethically, respectfully, and in a way that paid artists fairly.

Now, years later, I’m proud to honour that legacy by bringing these shirts out of the shed and back into the world — where they belong.